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Can Newspaper Advertising and marketing Benefit a brand?

Advertising is an important tool for any business to achieve a broader audience. Behind every successful brand lie great advertising campaigns. Even in the age of the Internet and broadcast media, newspaper advertising hasn’t lost its importance. Actually, advertising in the newspaper offers many benefits which can make your investment worthwhile. This is how newspaper advertising helps a brand.

Specific Target Audience

Every brand has a specific target audience. Through newspaper advertising, companies can reach that specific audience. Most newspapers have special sections whose target market is dependant on events, geography or group. A brandname can appeal to the emotional as well as the intellectual senses of a person by producing good and relevant creative for a newspaper advertisement.

Wide Reach

Though penetration of the Internet and broadcast media has increased by leaps and bounds through the years, yet there are lots of remote areas where people get to understand the events of the planet only through newspapers. They are still read by a majority of the people and that is among the major reasons why many companies prefer advertising in them. A newspaper is not only read by the individual buying it, but also by members of the family and quite often visitors. Thus, for the same circulation, a newspaper’s readership is 3-4 times or even more, giving the newspaper ad a broader audience then what its circulation suggests.

Newspaper Advertisement can be considered Multiple Times

A newspaper advertisement can be considered multiple times. People may miss a particular advertisement on television or radio, but it’s very hard to ignore a large size advertisement in a newspaper. The reader can go by way of a newspaper advertisement taking their own time and can even re-read and archive it for future reference. This proves fruitful for the brand.


Newspaper advertisements offer great flexibility to firms in terms of content, design, placement and frequency. A company can promote its brand in several ways in newspapers. naija news The display classified section clearly groups an offer in terms of nature and day of the week. A standard display advertisement gives the flexibleness of choosing any page in the newspaper. You can change the creative for different insertions in the campaign period while advertising in newspapers and even promote last-minute deals.


One of the biggest advantages of advertising in newspapers is it is still quite cheap when compared with electronic media. Emerging brands may not need adequate funds to undertake an advertising campaign on television and radio. The only option left for them is the newspaper and mostly for the good. Newspaper campaigns could be tailored in accordance with any budget.

Advertising through newspapers is incredibly beneficial, particularly for small company owners who want to increase their brand recognition and value. In broadcast media, it becomes very difficult to be noticeable in the crowd with limited budgets. There are lots of who start their day with a cup of tea and a newspaper.

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Shazaib Khatri116

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