News characters or even E-mail or even Information Rss feeds — That is Much better?
Many businesses periodically send newsletters by postal mail to help keep subscribers current on the affairs or industry-related news, for the purpose of maintaining a faithful customer base to whom they can market additional products or services. With pervasive usage of the web for information dissemination, and with RSS News Feeds gaining momentum as a powerful online communication tool, one must ask whether businesses are actually better served by publishing news feeds instead of newsletters.
There are obvious convenience factors that favor publishing news feeds over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news feeds more efficient than newsletters in delivering the message? And if so, can a person with essentially no understanding of news feeds and with computer skills limited to sending email and browsing the web actually publish a news feed by themselves?
Putting aside the obvious features of news feeds listed above, an essential question to ask when evaluating effectiveness of the newsletter versus the news feed is whether the information is time-sensitive. If the company is publishing information related to such topics since the stock market, property, investments, weather, new services or services, competitive analyses, product catalogs and prices (and you can probably add more to this list), the potency of the newsletter dramatically diminishes since the delay between the “event” and the delivery of the information about the big event increases. If a newsletter is published every 3 months, an average of the information is six weeks old! And it’s not only that the information arrives too late to be very important to the recipient, but in addition because recipients will come to understand the newsletter is irrelevant for their affairs and tune out. Unfortunately, meaning it will be seen as junk mail and tossed in to the trash without opening. Why would I worry about an investment opportunity if, by enough time I receive that advice, it’s too late to act about it? (At my post office, a recycle bin is provided in the lobby so that you can conveniently toss away your junk mail without even taking it home.)
Recognizing this time-sensitivity problem, businesses have been depending more and more on email broadcasting to a membership list. You’ve seen the come-on — “Sign up for our email list” ;.To numerous, that is viewed as volunteering for spam. Even though one does reluctantly submit their current email address to those hopefully-private lists, spam filters will often trash that email, and for the email that does cope with (and we all know how effective spammers have become), the email from the legitimate businesses usually gets lost amidst all that spam. So what does it matter if the company has avoided the development, distribution, and delay problems associated with newsletters by using email, if ultimately the message never extends to welcoming ears.
News feeds effectively overcome the shortfalls of newsletters and email broadcasts. With news feeds, nothing is ever printed or emailed, and the news feed is instantly available online. Recipients can volunteer for the information with no it “pushed” at them, so there is no sense of spamming associated with news feeds. The audience for the information can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. As an example, if you were enthusiastic about listening in on investment advice from an expert who publishes a news feed, you may subscribe to that news feed – without giving your current email address away – and whenever new information is published, you may receive a sign and operate on that information in real time. Imagine … literally within a few minutes after the advice is published, you may read and act upon that new information.
If your intention is always to spam – in other words, to send unsolicited information to others with the intent of gaining some advantage – than news feeds aren’t for you. Elena Moussa Your targets will simply not listen in to news feeds that don’t interest them! Spammers are stuck with email and mass mailings with the hope that recipients will accidentally open the spam and get teased in to the proposition by the seduction of the message.
But how about the question of publishing news feeds? Is it easy, or does it require some special computer skills? Do you really need to hire or pay someone to do your news feed for you personally?
The good news is that RSS News Feeds could be incredibly an easy task to publish if you choose the best publishing tool. Numerous tools are “out there” (some much easier than others!) for publishing news feeds; some are online services such as for instance Enfeedia, some are programs you download. Some are free, some are not. For maximum ease, select a news feed publishing tool you employ by filling out a simple form so that you might want not learn any technical skills to make the most of the energy of news feeds; it can be as simple as writing email.
How do you tell others about your news feed? In just about any communication you do (your business cards, your website, articles you write, etc.), include your news feed address. It’s the same to an internet site address except it presents the news feed using contemporary browsers. (Older version browsers don’t support news feeds.) It’s common practice to install an industry-standard RSS “button” in your website that, when clicked, displays your news feed and provides the news feed address for subscription purposes (see more about subscribing to news feeds below).
For powerful promotion of one’s news feed, select a supply publishing service that gives the ability to actually display your news items directly on your website, blending in with the design of your site, and like the methods to subscribe to that news feed. On-site display of new items coupled with frequent posting of news is an exceptionally easy way to add fresh content to your website that will actually improve the position of your site searching engine results placement (SERP).
If you select Enfeedia to host your news feed, you can just tell others your “account name”, and they will have a way to get into and read your entire news feeds there. So it can be as simple as saying, “See my news feeds at Enfeedia, my account name is _____” ;.
What does it mean to subscribe to a news feed? It depends on the service you employ for subscribing, but typically it means that you specify the address for news feeds of interest to you, and the service keeps a listing for you personally so that it is possible to read your feeds whenever you want … with the current news shown. With a MyYahoo personal page, you can subscribe for alerts when items are posted onto news feeds to which you subscribe, even by cellular phone in the event that you wish.
With contemporary browsers, you can bookmark news feeds – just like you can bookmark an internet site – and get signals when new items being available in news feeds that you bookmark. And in its “Leopard” os, Apple integrates news feeds with its Mail program, bringing news feeds to mainstream online communication. Such moves by Apple, and by others which are sure to come, will popularize news feeds akin to the growth in pervasiveness of websites during the 1990s.