Advertising is an important tool for any business to achieve a broader audience. Behind every successful brand lie great advertising campaigns. Even in the age of the Internet and broadcast media, newspaper advertising hasn't lost its importance. Actually, advertising in the newspaper offers many benefits which can make your investment worthwhile. This is how newspaper advertising helps a brand. Specific Target Audience Every brand has a specific target audience. Through newspaper advertising, companies can reach that specific audience. Most newspapers have special sections whose target market is dependant on events, geography or group. A brandname can appeal to the emotional...

Somebody once wrote me, asking, “There are certainly a large amount of teachers and students of A Course in Miracles on the market, but there must be a thing that you've hooked into, or caught onto? Something that triggered a transformation or perhaps a major healing. So, that which was it?” “Trust,” I said. Think of your life because it is apparently in this world in terms of the story. How can we answer the question; “Who do I trust? Where do I think my safety lies? How will I be sustained? Who's my source?” So when we talk about...

Somebody once wrote me, asking, “There are always a lot of teachers and students of A Course in Miracles on the market, but there has to be a thing that you've hooked into, or caught onto? A thing that triggered a transformation or perhaps a major healing. So, that which was it?” “Trust,” I said. Think about your life since it is apparently in this world when it comes to the story. How do we answer the question; “Who do I trust? Where do I think my safety lies? How will I be sustained? Who's my source?” So when we...